MAXIMALIST is an advertorial that is commissioned by GUCCO who supports the self-expression of fun and vibrance through bold silhouettes and textures.

This project wanted to highlight the individuality and courage of ordinary people while also supporting the launch of the Tulle product lines for the brand's spring and summer collection.

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We blended the contrasting textures into a cohesive collection that makes a statement.

The aim of this shoot was to portray playful courage

MOOD

This shoot was used for both offline and online marketing materials, from billboards to social media ads.