Yellow

CASE NR.4
The up-and-coming high fashion house, Smooth, wanted to create a bold shoot for their autumn/winter collection.

Yellow focuses on juxta-positioning futuristic shape with bright color in a way that brings justice to the Smooth's autumn/winter collection.
CONTACT ME →
a woman in a yellow dress sitting on a chair
a woman in a yellow dress sitting on a chair
a woman in a yellow dress sitting on a fence
a woman in a yellow dress sitting on a fence

We wanted to create images that felt still but simultaneously bold and futuristic

MOOD

As Smooth is working in the frontline of sustainable and responsible fashion, we didn't want to bury the materials with elaborate backgrounds and sets

closeup photo of yellow rose flower
closeup photo of yellow rose flower
a woman in a yellow dress sitting on a bench
a woman in a yellow dress sitting on a bench
a woman in a yellow dress sitting on a bench
a woman in a yellow dress sitting on a bench
woman in yellow dress standing on brown sand during daytime
woman in yellow dress standing on brown sand during daytime

Smooth ended up using many of the images on their website and in big print advertising campaigns across Europe and North America

JANICE DIAZ
+3145683245
HELLO@JANICE DIAZ.COM